Pensar Maior
Since 2010, the Fidelidade Group has gathered for 'Pensar Maior' (Thinking Bigger). This biennial event, held at the Altice Arena, promotes a moment of internal reflection among employees and business partners.
Over the course of a year, Fidelidade inspired us to think big. In addition to developing the concept and identity for the main Pensar Maior event, we were challenged to communicate a series of smaller events that preceded the largest corporate gathering ever held in Portugal. At the same time, it was also necessary to communicate the Commercial Cycles – a quarterly event dedicated exclusively to the mediation network.
